I wrote a post about how to best write a press release for your charity event, and you can read that HERE.
I just got sent this release too, which I am sharing as a great example of how to do it. Notice the structure and flow and information, all of which makes it easy for editors to quickly create a story around it.
This will be sent out to all local media organisations, TV, radio, press, online etc… You can also participate in this Firewalk too, it’s on November 16th in West London.
Walking on fire’s not ‘mission impossible’ this November
Skylarks Charity is inviting people to join their November fundraising firewalk on Saturday 16 November in Hounslow.
This unique event is a fantastic challenge while making a positive impact on the lives of children and young people with additional needs in the local community.
For over 18 years, Skylarks Charity has empowered young people through activities and support, benefiting thousands of families with children who have additional needs and disabilities.
The independent charity relies on donations and fundraising to exist and this event is aiming to raise funds which will go directly towards making a real difference to people who depend on Skylarks support. The charity delivers weekly activities and therapeutic services for young people with additional needs, along with resources, workshops, benefits advice and peer support for parents and carers.
Firewalking is an ancient tradition and a powerful rite of passage in many cultures. Participants will walk barefoot over coals reaching up to 550 degrees Celsius, but with a thorough 90-minute training session, they’ll feel confident and inspired.
This event is led by Chris Jones, a certified firewalking instructor and filmmaker currently directing Mission: Impossible 8, this safe and empowering experience will draw on Chris’s expertise, having guided thousands through this incredible challenge.
Aaron Guiver, Managing Director at Skylarks, highlighted the importance of the event: “Our services at Skylarks Charity are often described as life-changing and the firewalk is no exception.
“Whether you’re seeking a personal challenge, a bonding experience with friends, or an exciting team-building event, our Skylarks Firewalk presents a unique opportunity to push your limits while making a meaningful impact.
“For many, walking over hot coals is a bucket list experience and every step taken during the Firewalk directly supports vital services for children and young people with additional needs.
“We are incredibly grateful for those who donate to our charity, helping us to make a difference and create possibilities.”
For more information including signing up, please contact fundraising@skylarks.charity
EDITOR NOTES
The Firewalk will take place at Skylarks Hounslow, located at 103 Inwood Road, Hounslow, TW3 1XA.
Participants should arrive by 3:00 PM for a training session, with the firewalk starting at 4:30 PM.
The registration fee is £20, with a fundraising target of £100.
This thrilling experience not only supports the Skylarks Charity community but also provides a chance to create a lasting impact.
Sign up now at https://register.enthuse.com/ps/event/FireWalkandLegoWalk2024
Or if you have any questions, email fundraising@skylarks.charity
Media opportunity
Skylarks Charity also invites local journalists to join this firewalk by taking part or interviewing participants on November 16, an event that promises not only personal challenges but also the chance to support children and young people with additional needs.
This unique experience offers a compelling story about community impact and resilience.
Don’t miss the opportunity to witness and participate in this transformative event.
ENDS
Ready to experience a firewalk?
Whether you're looking to run a charity firewalk event, boost your team with a corporate firewalk, or take on a personal challenge — Chris Jones and The Firewalk Experience have got you covered. Get in touch today to discuss your event.
Firewalk instructor, best selling author and film director, Chris has been training people, making movies and writing books for three decades. When he is not running a firewalk, he is currently directing splinter unit on Mission: Impossible 8.
