PR is the lifeblood of a charity firewalk.
That does begin with social media of course, but it should extend into traditional media too. Newspapers and radio at a local level are both excellent ways to get your message out to people who may be inclined to join your firewalk or just contribute.
I am running Firewalk next week for Skylarks, and Dee, Head of Fundraising at Skylarks, just got herself of the radio.
Have a listen and you can hear just how easy it is, and how to get your message out too. Dee smashes it like a total pro, like she clearly is!
What you should know when YOU do this too…
- You will get about ten minutes or airtime – ask in advance so you know.
- The host WILL guide you and ask you the great questions.
- But remember to say the URL or even (in this instance) ‘Google, Firewalk Skylarks’. Make it easy to remember how to find you online.
- Explain WHY you are doing it. Be passionate.
- If you can, try to tell a story with a point, one that emphasises the importance of your charity.
- HAVE FUN! It is super easy.
- Take photos.
- Have a friend record it so you can reshare on socials.
That’s it. Good luck and I will see you on the firewalk!
Ready to experience a firewalk?
Whether you're looking to run a charity firewalk event, boost your team with a corporate firewalk, or take on a personal challenge — Chris Jones and The Firewalk Experience have got you covered. Get in touch today to discuss your event.
Firewalk instructor, best selling author and film director, Chris has been training people, making movies and writing books for three decades. When he is not running a firewalk, he is currently directing splinter unit on Mission: Impossible 8.
